Alibaba Group - Fiscal Year 2024 Annual Report

Enabling a Sustainable Digital Life Sustainable consumption is crucial to our sustainable development goals and we run our business to provide consumers with diverse, inclusive, trustworthy, and responsible consumption means. For instance, we pay special attention to being accessible and senior-friendly. We understand the difficulties of the disabled community in using digital technology and help provide them with equal access to digital technologies. We also provide welldesigned, convenient and efficient digital services to senior consumers. In fiscal year 2024, Taobao and Tmall Apps served over 260,000 visually impaired users and “Wheelchair Navigation,” developed by Amap, provided accessible navigation over 54 million times. Fueling Small Businesses Enhancing the prosperity of micro, small, and medium-sized enterprises (MSMEs) is a core commitment of Alibaba. In the era of digital and intelligent transformation, MSMEs face a series of challenges, including technological adaptation, market access and competitive dynamics. We aim to facilitate the transformation of MSMEs through our dedication to open technological innovations and upgrade e-commerce platform mechanisms. ModelScope, our open-source platform that provides a large number of machine-learning and deep learning models, tools and services, hosted over 3,800 AI models as of March 31, 2024. Taobao and Tmall Group also provides AI products and services to merchants that enhance their operational efficiency. Propelling Community Inclusion and Resilience We are committed to leveraging technology and platform innovation for social responsibilities. In fiscal year 2024, we developed an AI-powered tool PANDA that can screen for early signs of pancreatic cancer, one of the most fatal cancers worldwide, which was published by international top scientific journal Nature Medicine. In addition, we worked with partners to launch the GreenNet Program in 2020, which redirects searches for certain products, such as banned wildlife products, to educational webpages. In fiscal year 2024, over 70 million harmful searches were automatically guided to educational webpages. Facilitating Participatory Philanthropy We have connected with a wide range of philanthropic ecosystems and leveraged the power of technology to address social challenges. Starting with our employees, we have involved stakeholders across our ecosystem to engage in philanthropy via flexible forms and mechanisms, aiming to promote greater social involvement. Building Corporate and Social Trust As digital technology unprecedentedly transforms ways of social production and our lifestyles, we are even more convinced that trust is a prerequisite for our social responsibility and a cornerstone for our business development. With this conviction, we have been focusing on building corporate and social trust in two areas — privacy protection and data security, and science and technology ethics. We believe these priorities are in line with our strategic positioning, corporate governance mechanism and technological capabilities, as we aim to become a pioneer in the technology industry to build corporate and social trust. ESG Governance Structure Alibaba’s over 20 years of business success has been predicated on a thoughtful system of governance to oversee our wide array of brands, platforms and services. We recognize that no ESG strategy can reach its full potential without a dedicated structure of governance. Accordingly, we have embedded ESG oversight into a three-layer structure at the board, senior management, and group and business unit levels. Competition We face competition principally from established Chinese Internet companies and their respective affiliates, global and regional e-commerce players, cloud computing service providers, logistics service providers and digital media and entertainment providers. These competitors generate significant traffic and have established strong brand recognition, robust technological capabilities and significant financial resources. The areas in which we compete primarily include: Business Overview 42 Alibaba Group Holding Limited

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