36 Alibaba Group Holding Limited Technology and Other Services Cainiao offers a wide array of technology and other services to remove logistics hurdles and address unfulfilled customer needs. Cainiao offers a suite of practical and cost-effective logistics technology solutions, encompassing automation, digital supply chain and smart hardware solutions, in order to improve efficiency and cost-effectiveness across the logistics value chain. Local Services Group We leverage our proprietary mobile and online technology to enhance the efficiency, effectiveness and convenience of consumer services for both service providers and their customers in two distinct scenarios: “To-Home” and “To-Destination.” In fiscal year 2024, Local Services Group recorded rapid order volume growth year-over-year. To-Home Our “To-Home” business enables consumers to easily access merchants’ services at home through Ele.me, a leading local services and on-demand delivery platform in China. Ele.me enables consumers to use Ele.me, Alipay, Taobao apps to order meals, food, groceries, FMCG, flowers and pharmaceutical products online. In addition, Fengniao Logistics, Ele.me’s ondemand delivery network, provides last-mile logistics services, including delivery of food, groceries, FMCG and pharmaceutical products for Sun Art, Alibaba Health, as well as brands. Our strategy for Ele.me is to leverage our China commerce retail platforms and our data technology to expand our offerings from shopping to services, further tapping into new addressable consumption markets in China. In fiscal year 2024, Ele.me recorded strong year-overyear order growth while Ele.me’s losses continued to narrow driven by improving business scale and efficiency. To-Destination Our “To-Destination” businesses provide consumers with convenient access to quality services to and at their destinations primarily through Amap. In fiscal year 2024, the order volume of “To-Destination” businesses grew rapidly year-over-year. Amap is a leading provider of mobile digital map, navigation and real-time traffic information in China. Amap empowers major mobile apps across different industry verticals, including local services, ride-hailing and social networking, which end users can access directly through Amap’s leading open platform. In addition, Amap provides digital map data, navigation software and real-time traffic information to automobile manufacturers as well as aftermarket consumers in China. Amap also empowers major platforms and infrastructural service providers, including our China commerce retail platforms, Cainiao and Alipay. During an eight-day holiday period from September 29, 2023 to October 6, 2023 that combined Mid-Autumn Festival and National Day holidays, Amap recorded an all-time high of over 280 million peak daily active users. Digital Media and Entertainment Group Digital Media and Entertainment Group leverages our deep consumer insights to serve the broader interests of consumers through Youku and Alibaba Pictures, which provide comprehensive entertainment offerings including online videos, films and live events, among others. Youku Youku, a leading online long-form video platform in China, produces and distributes high-quality video content, enabling users to search, view and share such content quickly and easily across multiple devices. The Youku brand is among the most-recognized online video brands in China. Insights we gain from our ecosystem and our proprietary technology enable Youku to leverage artificial intelligence technology to deliver relevant and captivating content to its users. According to Enlightent, “Till the End of the Moon” (長月燼明), which was distributed exclusively by Youku ranked no. 2 by online views among all television series aired on online video platforms during fiscal year 2024. We offer a diverse range of digital media and entertainment content using a sustainable production and acquisition approach. First, we provide selfproduced content. Second, we jointly produce content with studios, some of which are distributed exclusively on our platforms. Third, we acquire rights to display content on our digital media and entertainment platforms pursuant to licensing agreements with rights holders. Lastly, we offer an open platform on which user-generated content and professional-generated content are produced and distributed. Business Overview
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