“The journey of entrepreneurship and innovation is always filled with unexpected challenges. We are always pleasantly surprised when we can view users' pain points from a different perspective. Tmall offers a comprehensive consumer and market insight system. With these digital operating tools, we can implement holistic operations that integrate consumer insights, R&D, market reach, and user retention. This enables us to precisely map our products to our target users and allows us to transition smoothly from rapid growth into sustainable solid development.” Di Zhang, Founder, seedshub Pet products have emerged as a growing consumer trend in recent years. Given the fierce competition landscape, it is difficult to stand out. Di Zhang, founder of seedshub, saw that pet-focused brands mainly catered to the daily food and basic needs of pets, often overlooking pet owners’ unique household cleaning requirements. Di Zhang founded seedshub with a consumer-oriented approach to create a specialized cleaning and care brand for pet-owning families. Using Tmall’s comprehensive consumer and market insights, seedshub has successfully introduced specialized cleaning products such as liquid laundry detergent, laundry detergent pod, and disinfectant tailored for families with pets. For the long-term steady development of the brand, seedshub has joined Tmall's new brand support plan, which allows it to target a specific group of pet consumers. As part of the plan, the membership program on Tmall helps brands enhance consumer mind share and improve user growth and retention across various channels. Through user interaction, seedshub has been developing new innovative products. Within six months after its launch on Tmall, the brand has earned positive reviews and recognition from KOLs and users. # Creating Possibilities # Innovation Pet brand leverages Tmall’s comprehensive operating and membership programs to create a niche category offering household cleaning products for pet owners 26 Alibaba Group Holding Limited
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