Alibaba Group - Fiscal Year 2024 Annual Report

34 Alibaba Group Holding Limited International Commerce Wholesale Alibaba.com is China’s largest integrated international online wholesale marketplace in terms of revenue in the twelve months ended March 31, 2024, according to Analysys. It connects Chinese and overseas suppliers to overseas wholesale buyers, who are typically trade agents, wholesalers, retailers, manufacturers and SMEs engaged in the import and export business, and provides them with sourcing, online transaction, digital marketing, digital supply chain fulfillment and financial services. Sellers on Alibaba.com may purchase an annual membership to reach customers, provide quotations and transact on the marketplace. As of March 31, 2024, Alibaba.com had over 230,000 paying members from China and around the world. Sellers may also purchase additional value-added services to manage product listings and facilitate transaction processes, such as upgraded storefront management tools, customer relationship management SaaS services, trade assurance and logistics fulfillment services, as well as customer management services, such as P4P marketing services from the website and app. In fiscal year 2024, value-added services and customer management services together contributed the majority of Alibaba.com’s total revenue. Additionally, during the same period, over 48 million buyers from over 190 countries sourced business opportunities or completed transactions on Alibaba.com. During fiscal year 2024, Alibaba.com acquired Visable, a renowned B2B digital trading platform, expanding its supplier base in Europe and enhancing its ability to serve a wider client group, which help facilitate its global strategy. Cainiao Smart Logistics Network Limited Our vision for our logistics services is to fulfill consumer orders within 24 hours in China and within 72 hours anywhere else in the world. To realize this vision, Cainiao has established a smart logistics network, with end-to-end logistics capabilities, on a global scale. Cainiao controls the key nodes of the logistics network to ensure service quality, efficiency and reliability, while leveraging trusted partners’ capabilities to drive scalability and capital efficiency. Cainiao provides a wide array of innovative logistics solutions in China and around the world. International Logistics We provide a comprehensive suite of cross-border express delivery solutions primarily for merchants, brands and e-commerce platforms selling goods from and into China. Our solutions include a range of premium, standard and economy options, designed to meet customers’ different needs for shipping time, cost, destination and any special handling requirements. We also provide one-stop global supply chain solutions that enable efficient global inventory deployment and order fulfillment and empower brands and merchants to offer a close-to-local retail experience for consumers. Our solutions for crossborder logistics cover a wide spectrum of products, ranging from best-sellers to long-tail items, which expand the categories of products available for crossborder e-commerce. We mainly serve merchants on various e-commerce platforms operated by Alibaba Group, including AliExpress, Tmall Global and Tmall Taobao World, as well as a variety of e-commerce platforms and online channels beyond the Alibaba ecosystem. We also support AliExpress’ Choice and the direct sales businesses of certain e-commerce platforms. Cainiao achieved daily average crossborder and international package volume of more than 5 million in fiscal year 2024. China Logistics We offer brands and merchants a suite of end-toend standardized supply chain solutions that can be applied on a massive scale across various industries, as well as certain vertical solutions to address the unique requirements of products that need special handling. We support brands and merchants for their sales through various e-commerce platforms operated by Alibaba Group, such as Taobao and Tmall, as well as a wide array of other e-commerce platforms, digital and offline channels, and we also serve Tmall Supermarket, a direct sales channel operated by Alibaba Group. We provide a premium express delivery service, Cainiao Express, with superior service quality tailored for e-commerce at low costs. Our premium express delivery service offers fast, reliable and time-definite services with a doorstep delivery pledge to a large, underserved market. Business Overview

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