Alibaba Group - Fiscal Year 2024 Annual Report

300 Alibaba Group Holding Limited (For the Years Ended March 31, 2022, 2023 and 2024) Notes to Consolidated Financial Statements 5. Revenue (Continued) (i) Revenue from China commerce retail is primarily generated from China commerce retail business and includes primarily revenue from customer management services and sales of goods. (ii) Revenue from direct sales and others under China commerce retail is primarily generated from direct sales businesses, comprising mainly Tmall Supermarket and Tmall Global and primarily consists of revenue from sales of goods. (iii) Revenue from China commerce wholesale is primarily generated from 1688.com and includes revenue from membership fees and related value-added services and customer management services. (iv) Revenue from Cloud Intelligence Group is primarily generated from the provision of cloud services, which include public cloud services and non-public cloud services. (v) Revenue from International commerce retail is primarily generated from AliExpress, Trendyol and Lazada and includes revenue from customer management services, sales of goods and logistics services. (vi) Revenue from International commerce wholesale is primarily generated from Alibaba.com and includes revenue from membership fees and related value-added services and customer management services. (vii)Revenue from Cainiao represents logistics services revenue from the domestic and cross-border fulfillment services. (viii)Revenue from Local Services Group primarily represents platform commissions, logistics services revenue from the provision of on-demand delivery services and revenue from other services provided by Ele.me, and revenue from software and technology services provided by Amap. (ix) Revenue from Digital Media and Entertainment Group is primarily generated from Youku and Alibaba Pictures, and includes revenue from membership fees, content investment income, customer management services and ticketing services. (x) Revenue from All others represented revenue from businesses including Sun Art, Freshippo, Alibaba Health, Lingxi Games, Intime, Intelligent Information Platform, Fliggy, DingTalk and other businesses. The majority of revenue within All others consist of direct sales revenue, which is recorded on a gross basis. (xi) Inter-segment elimination consisted of revenue primarily from Cloud Intelligence Group and Cainiao. (xii)For the year ended March 31, 2024, as a result of the change in segment reporting (Note 26), the Company reclassified revenue by segment. Figures for the years ended March 31, 2022 and 2023 were reclassified to conform to this presentation. Revenue by type is as follows: Year ended March 31, 2022 2023 2024 RMB RMB RMB (in millions) Customer management services (i) 379,999 355,144 386,571 Membership fees and value-added services 35,739 40,078 41,956 Logistics services 71,279 89,214 114,073 Cloud services 74,123 76,648 76,459 Sales of goods 255,171 271,016 283,273 Other revenue (ii) 36,751 36,587 38,836 853,062 868,687 941,168 (i) Customer management services mainly include CPC, CPM, time-based and CPS marketing services. (ii) Other revenue includes revenue from self-developed online games, other value-added services provided through various platforms and businesses. The amount of revenue recognized for performance obligations satisfied (or partially satisfied) in prior periods for contracts with expected duration of more than one year during the years ended March 31, 2022, 2023 and 2024 were not material.

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